品牌管理王國 衍生行有限公司

健康是美好生活的基礎，與生活每個細節息息相關。衍生行有限公司成立於 1996 年，以「家 ‧ 健康」為理念，多年來致力從世界各地引進品質優良的名牌產品，為每個家庭帶來健康、生活便利及優質享受。衍生行是現時本港最大品牌管理公司之一，旗下品牌達數十個，從口服保健品到護膚品、化妝品、個人護理用品及家庭衛生用品，產品共數千款﹔多個品牌在衍生行完善而全面的管理下，已成為家傳戶曉的名字。衍生行產品在香港共有八千多個銷售點，包括各大個人護理連鎖店、化妝品連鎖店、便利店、超級市場、百貨公司、家庭用品店、 各大油站 、藥房及藥行。

實力不容置疑 備受各界推崇

衍生行一直秉承著「創新不斷，追求卓越」的理念，憑著專業的知識、嚴謹的管理及進取的精神，集開發、設計、製造、銷售、物流、推廣為一體，業務遍佈香港、澳門、中國大陸及東南亞各地﹔不單贏得廣大顧客支持，更屢獲殊榮，備受各界讚賞。2010年 「衍生」榮獲《香港中藥業協會》頒發「至愛中藥品牌大獎」。2009年 「衍生」榮獲《仁愛堂》頒發「傑出仁愛品牌大獎」、《3週刊》頒發「優質保健兒童產品 」、《經濟一週》頒發「實力品牌大獎 」。2008年「衍生」 品牌奪得「香港名牌 -金獎品牌」，衍生行管理之品牌產品亦獲獎無數，包括「屈臣氏健與美大賞」 的 「最暢銷去豆無印精華素金獎」、「最暢銷護髮焗油銀獎」、「最佳一分鐘焗油銀獎」、「最佳淨白瑩采面膜銀獎」及「最暢銷骨骼產品銀獎」﹔並連續4年榮獲「萬寧健與美大賞 - 至愛消豆配方獎」，及連續3屆「姊妹專業美容大獎 - 專業精華素大獎」﹔此外，巴黎雪完美產品更連續五年成為香港小姐競選大會指定護膚專用產品。
公司於2007年7月在北京人民大會堂舉行之「創新中國 - 第七屆中國企業創新盛典」中，榮獲「第七屆中國最具創新力企業大獎」。此獎項由國家發改委、國務院國資委、國務院研究室、中國社會科學院等機構的專家學者共同評選，具有極高的權威性。同年十一月，衍生行有限公司又榮獲中華愛國英才報效祖國活動組織委員會頒授「中國品牌推廣誠信企業」榮譽稱號。衍生行卓越成就有目共睹，獲得各界認同。

市場觸覺敏銳 營銷團隊強勁

衍生行有強勁的隊伍，管理層人員有多年管理經驗，決策公司多個重要議案，領導公司走向現代化經營管理模式。並有國際海外留學的市場及廣告設計團隊，擁有高創意，國際新思維，放眼世界的觸覺，符合衍生創新的理念。所有營銷人員及推廣人員擁有完善訓練及高銷售技巧。由2004年起衍生行發展到成為業界的領導者，不斷進行科研及發展的工作，致力改善其產品的品質及其藥用效能。

醫療保健產品 專業科研人員

衍生行致力研發健康保健產品，為保障市民生命健康為大前題。由醫學博士帶領，透過其專業醫學知識再揉合現代科技，創制一系列的保健食品。在學術方面，與多間世界權威學府，包括醫學界、中醫界、保健食品界、生物科技界及藥商藥廠等經常往來合作交流，務求以貢獻社會、造福人群為理念去研發及監督本公司的保健食品。

實踐社會責任 發揚關愛精神

作為香港最大品牌管理之一及負責任的企業，本公司的發展得到了社會各界的支持，同時也樂於承擔其應盡的社會責任。一方面，我們將繼續擴大業務發展規模，以增加收益﹔另一方面，本公司亦努力回饋社會，奉獻更多的力量扶弱濟貧，大力支持青少年教育事業。同時，我們還積極鼓勵本公司的員工參加公益活動，做一個有責任心的公民。這樣，我們的員工將會更加瞭解社會的需求，對於員工個人和本公司的長遠發展都裨益不少。在過去的日子，本公司捐贈現金及禮品總值超過二千萬，獲香港社會服務聯會嘉許為「商界展關懷」企業，於2005年更在潮州揭東縣捐款築路並改名為「衍生大道」，以改善當地居民生活﹔在2009年，又於湖南捐款興建學校，並命名為「官亭鄉衍生中心小學」，讓學童進入寬敞明亮的教室讀書學習，為祖國培育精英，塑造更美好將來。


成績理想超卓 帶來優質生活

經過了多年的發展與蛻變，衍生行的實力與日俱增。在未來的日子，衍生行將繼往開來，緊貼市場，發揮精益求精的精神，以客為本，締造經典，為廣大顧客帶來更優質的產品及服務，繼續「創新不斷，追求卓越」 ! 衍生行追求健康理念，不單從心出發 ， 而是由公司到員工 ， 從產品到消費者 ， 由理念到實際行動 ， 「做好自己，做出驚喜」 !

Leadership in Brand Management
Health is key to happiness and is closely connected to every detail of our lifestyle. Hin Sang Hong Company Limited was founded in 1996 and is committed to bringing “Family – Health” and a high quality, convenient, healthy life to everyone. As one of the largest brand management companies in Hong Kong, Hin Sang Hong offers a full range of branded products covering from skincare and cosmetics to personal care and family hygiene. With its comprehensive management, all these brands have become known to the local households. Hin Sang Hong’s products are sold in more than 8,000 locations in Hong Kong, including major personal care chain stores, cosmetics chain stores, convenient stores, supermarkets, department stores, family goods stores, gas stations and pharmacies.

Awards and Accolades
Adhering to the mottos of “We Work Hard, We Make Things Work!” and “Ever Innovating, Ever Striving For Excellence”, Hin Sang Hong offers a total solution that covers everything from R&D, design and production, to sales, logistics and promotions; and has developed its business successfully in Hong Kong, Macau, mainland China and Southeast Asia. Its Hin Sang brand has been credited as a Hong Kong Famous Brand – Golden Brand of the year 2008. Its products have also received numerous awards: Watson’s Health and Beauty Awards Best-selling Spots Removing Essence, Best- selling Hair Treatment, Best-selling Joint Product, Manning’s Health & Beauty Awards, Sisters Pro’s Beauty Awards, just to name a few. In addition, the Sewame products have been selected as Miss Hong Kong’s Official Skincare products for five years in a row.
In 2007, Hin Sang Hong was proudly credited with “The Most Innovative Enterprise Award” at the “Innovative China – The 7th China Enterprise Ceremony” held at the Great Hall of the People in Beijing . The award is highly regarded in the nation, and the winners are co-selected by major government departments.

Excellence in Marketing and Sales
With experienced and excellent management style, Hin Sang Hong has led to a modernized and innovative company culture. Its marketing and advertising teams comprise creative talents that have studied in local and overseas academies, bringing them an international vision and a proactive attitude to the company. At the same time, Hin Sang Hong’s sales strength is ever increasing, thanks to its well-trained, diligent sales and promotional staff. Over the years, Hin Sang Hong has led the way in the industry with its intensive research work; commitment to quality and its continuous strive for excellence.

Expertise in Healthcare
Hin Sang Hong also specializes in healthcare products and is dedicated to bringing health and wellness to all people. Led by qualified medical doctors, the company continues to develop its healthcare range with the latest technology and expertise. The company also maintains a stringent quality control practice to ensure the highest quality of all its products. To stay at the leading edge, the company maintains regular communication and research programs with various renowned medical school and institutes and pharmaceutical manufacturers, as well as with experts in the Chinese herbal industry and bio-tech sector.

Contributions to the Society
At the same time, Hin Sang Hong is also dedicated to contributing to the society, and actively participates in various charity events. Over the years, the company has donated over HK$20,000,000 worth of cash and products, and has been awarded by the Hong Kong Council of Social Service as a “Caring Company”. The company has made donation to construct a new road in Chaozhou in 2005, and a new school named “Guantingxiang Hin Sang Center School” in Wunan in 2009 to improve the study environment for local children.

Looking Ahead
Closely keeping track of market trends, Hin Sang Hong always puts customers as first priority and is committed to quality products and services. And as always, Hin Sang Hong will continue to be “Ever Innovative, Ever Striving for Excellence”.